Research On Pricing Effect Of SF Express Backdoor Listing

In recent years,China's real economy has suffered from the impact of the e-commerce industry.In terms of shopping and other aspects,the e-commerce platform has become the first choice of the masses.As a result,China's logistics industry is developing rapidly,and it is getting higher and higher in China's economy.The status of the company has brought about the rise of major logistics companies.Judging from the development in recent years,the volume of business parcels of major express delivery companies is increasing day by day,and the scale of development has further expanded.However,this has also spawned a series of problems,among which the most attention of industry operators is due to the expansion of business scale.The problem of the funds coming out does not match the scale of operations,so financing has become a necessary way for business operators.Backdoor listing as a relatively fast financing channel compared to IPO listing has been favored by the majority of companies.Through listing,companies can obtain financing in the capital market and gain development.This paper selects the case of SF Express' s backdoor Dingtai new material listing,using the methods of net assets and event research,based on the theory of capital concentration theory and market power theory,the case of SF Express' s backdoor Dingtai material is carried out.The theoretical pricing is then compared with the actual pricing,and its impact on the financial effects and market effects after listing is analyzed.Finally,the positive effect of the pricing of SF Express' s backdoor Dingtai new materials is mainly derived.Therefore,the overall listing of the backdoor is successful,but in the long run,it also has a certain negative effect,which is worth learning from other companies that want to go public.Therefore,this paper hopes to provide experience and reference for the listing of enterprises in the same industry by using the research on the case of SF,and promote the sound development of China's express delivery enterprises.