CITIC Bank's Business Strategy Under The Background Of Interest Rate Marketization

China CITIC Bank was established in 1987,and it is one of earliest emerging commercial banks during China's reform and opening up.Besides,China CITIC Bank is also the earliest commercial bank in China to participate in the financing of domestic and foreign financial markets.With the deepening of interest rate liberalization,its profit margin gradually narrows,and the overall net interest income of the bank declines.Compared with other large state-owned banks,China CITIC Bank has many problems,such as the lack of network layout,the lack of intermediate business development and the insufficient ability of interest rate risk management.With the continuous development of the financial market,China CITIC Bank has encountered bottlenecks and reduced bargaining ability.Therefore,in order to promote the business development smoothly,China CITIC Bank needs to change the original business strategy,vigorously develop the intermediary business,and increase personnel training and other measures.Taking China CITIC Bank as the research target,based on the relevant research theories of domestic and foreign researchers and under the background of interest rate liberalization,the countermeasures of commercial Banks are proposed.This paper makes use of the comprehensive analysis method and systematic research method of quantitative analysis and qualitative analysis.By analyzing the present status of the overall management of China CITIC Bank,the problems encountered in operation and constraints on development.Based on the theoretical basis of value chain of commercial Banks,this paper puts forward some reasonable suggestions on how China CITIC Bank can better change its business strategy and finally achieve profit growth and business development under the background of interest rate liberalization.Analyzing form the following aspects.First of all,this paper analyzes the research background and significance of Commercial Banks' business strategy transformation under the background of interest rate liberalization.In the context of interest rate liberalization,China CITIC Bank has formulated corresponding deposit and loan policies as well as adjusted the customer structure in time.However,with the in-depth development of interest rate liberalization and the rise of Internet finance,China CITIC Bank has encountered the threat of substitute industry and exposed the weakness of bargaining ability.The purpose of this paper is to draw the conclusion that China CITIC Bank needs to increase the income of intermediary business to promote the development of business by analyzing the pricing of its business and SWOT analysis of its retail business.At the same time,by using the value chain theory,it is proposed that China CITIC Bank should establish a coordinated product pricing system and a multi-level interest rate risk management mechanism.While improving the human resource management ability,China CITIC Bank should further enhance the innovation ability of corporate culture and improve the assessment management system.Last but not least,after the above discussion and analysis,I put forward my own suggestions to solve these problems under the background of interest rate liberalization for China CITIC Bank,hoping to provide some help to the operation strategy of China CITIC Bank.