Research On The Profit Model Of China's Commercial Banks Under The Background Of Interest Rate Marketization

The completion of the interest rate marketization reform has brought many opportunities and challenges to commercial banks.The traditional interest income with deposit and loan spreads has also changed,and will gradually be replaced by intermediary business income,but today's banks are still Mainly rely on the traditional profit and loss model of deposit and loan spreads.With the development of internet finance,it has brought a huge impact on China's commercial banking industry.If you want to follow the pace of development of the times,find its own advantages and disadvantages under the new challenges to find new and suitable for the long-term stable development of China's commercial banks.The profit model is of great significance to the development prospects of China's banking industry.This paper first briefly introduces the concept of interest rate marketization and commercial bank profit model,introduces the basic concepts,steps and advantages of structural equation model,and builds China's listed commercial banks according to the principles of rationality,comparability,availability and simplicity.The profit model evaluation system and theoretical analysis of each observation index.Then,the annual data of 16 listed commercial banks from 2007 to 2017 were selected as samples,and exploratory factor analysis was carried out to verify the explanatory power of each observation index to potential factors.Through the principal component analysis,11 observation indicators were divided into profit factors.,liquidity factor,risk management factor and economic environment factor,and set the hypothesis and validity of the profit model respectively,and get the positive impact of the four factors on the profit model..Finally,the initial structural equation model is established,and the initial model is fitted and modified by AMOS22.0.The structural equation model with good adaptability and significant level is obtained.From the final structural equation model path map,we obtain the asset utilization.The six observation indicators of rate,net profit growth rate,cost-to-income ratio,equity multiplier,capital adequacy ratio and money supply have a greater influence on the profit model of commercial banks,developing the income business of banks and increasing the operating income of banks.Reducing assets and liabilities and costs,enhancing risk prevention and control awareness and internal bank management are effective measures to promote banks' stable and profitable operations in the context ofinterest rate marketization reform.According to the empirical results of the model,the last chapter gives the corresponding suggestions on how to find a suitable profit model for commercial banks in China under the interest rate marketization reform,and gives the shortcomings in the research process and the prospects for the future.