Research On The Precision Marketing Of Z Company In PC Industry Based On The User Big Data

This article based on the background and current situation of PC industry,nowadays,the whole PC industry Ultrathin laptop has gradually become the mainstream,and the unit price of ultrathin laptop has gradually inclined to more than 5000 yuan of high-end thin & light laptop products.At the same time,the new brand Huawei and Xiaomi have opened up the thin & light laptop market in PC industry,leveraging the market with the same comprehensive performance and lower price,and have achieved rapid growth in market share in the short term.Throughout the whole PC industry,the industry trend of thin & light laptop products has formed.With the vigorous pursuit of new brands,traditional PC brands are in the era when Internet and big data technology are being popularized.How to use big data technology to formulate scientific and precise marketing strategies to open the market of thin & light laptop products and meet the industry challenges brought by new brands is a problem that traditional PC retailers need to face in the market competition and is also an opportunity for them to gain more profit growth points.This article takes Z Company,the representative company of PC industry,as an example,to analyze Z Company’s use of big data to identify the user information of thin & light laptop products,to form relatively accurate user portraits and the using scenario characteristics of user behavior habits.On this basis,through product strategy and market strategy,it carries out precise marketing activities for target users to help traditional PC brand find an effective way to open up the market of thin & light laptop products.Firstly,through the study of relevant literature,this article is to understand and analyze the concrete meaning of user’s big data precision marketing.Then,through the research on the specific implementation methods and ways of Z company’s big data precision marketing case,it demonstrates the implementation methods and effects of big data precision marketing in enterprises.Finally,the positive effect and influence of big data precise marketing methods on the actual sales performance of enterprises are verified by empirical test.The research of this article shows that,firstly,big data precision marketing helps traditional PC brand to cope with the change of industry competition quickly and accurately.According to the characteristics of user portraits,enterprises put on online marketing resources precisely to form efficient investment of enterprise market resources and improve the efficiency of market resources.At the same time,this article demonstrates that the implementation of the strategy of big data precision marketing strategies can make enterprises gain more profits through empirical test.Under the guidance of big data precision marketing strategies,enterprises can formulate precise and clear market strategies,which can bring more sales growth for enterprises.Through the research of this article,the further suggestions include: Traditional enterprises need to realize the transformation from experience-oriented to big data-oriented,and the next step of big data precision marketing will achieve advancement to intelligent retail,intelligent retail is a necessary stage for all retail enterprises to achieve industry competitiveness in the Internet era.