Study On The Authenticity Experience Of Industrial Heritage Tourism

In recent years,with the rapid development of tourism,tourists' demand for tourism is becoming more and more diversified,and various theme tourism and special tourism have emerged.Under the background of the protection and utilization of industrial heritage,the industrial heritage tourism comes into being and develops accordingly,and for tourists,the most important value of industrial heritage is its authenticity."Authenticity" is the psychological reflection of people's "interweaving of likes and dislikes" in modern tourism,which reveals the social reality and existing problems in modern tourism phenomenon.On the one hand,"authenticity" expresses people's good expectations for tourism,and people hope to return to authenticity through this "sacred journey".On the other hand,"authenticity" also reflects people's disappointment and dissatisfaction with tourism under modern conditions,and industrial heritage tourism only brings "virtual image" to people.Authenticity is not only the yardstick to measure the value of heritage,but also the key to protecting and utilizing heritage."Authenticity" came from the Greek and was originally used to describe the museum exhibits.Then it was introduced into the field of tourism,answering the question of the organization of tourism in the context of modernity.Later,it was turned to explain the necessary value of tourism in the context of modernity.From the current research on tourism "authenticity",researchers have found the existence of authenticity experience in tourist experience of material cultural heritage and intangible cultural tourism attractions,historical building tourism supporting facilities,cultural theme restaurants,however,there are few in-depth discussions on the authenticity experience of tourists in industrial heritage sites.Based on the theory of tourism experience and authenticity,this paper takes "798 Art Zone" as an example.Through browsing the visitors' comments on the high-quality websites for nearly three years,we eventually selected 132 high-quality comments(30208 words)as the text data source of this study,and with the help of ROST CM6 software,word frequency analysis,network semantic construction analysis and tourists' emotional analysis are carried out.With the help of QSR Nvivo.11 software,this paper classifies and analyses the theme of tourists' authentic experience.Through the above analysis,the following conclusions are drawn.Authenticity is the core value of industrial heritage tourism,and industrial heritage scenic spots are able to become more attractive through construction.The construction of industrial heritage scenic spots and tourists' authentic experience promote each other.There are differences in tourists' authentic tourism experience.There are some problems in the construction of 798 Art Zone,such as the construction of scenic spots,the cultural connotation of souvenirs,tourists' experience activities and interpretation system.On this basis,the paper puts forward the construction path of the authenticity of industrialheritage tourism.The authenticity nature of scenic spots can be reappeared reasonably by retaining industrial relics and enriching cultural connotation of scenic spot.Tourist souvenirs should be strengthened the connotation of heritage,avoiding the value of background being covered by commercial atmosphere.Planning the scenic spots and relevant tourism activities actively and reasonably.Constructing an interpretation system in order to enhance the authenticity experience of tourists.This study expands the research perspective of industrial heritage tourism,innovates the research method of industrial heritage tourism,and enriches the research field of tourism authenticity.It is of great practical significance to enhance the value and attraction of industrial heritage tourist attractions and promote its sustainable development.