Research On The Effect Of Wanda Commercial Group’s "Internet+" Light Asset Transformation

Faced with the growth pressure brought by the economic downturn,all walks of life are facing unprecedented challenges and pressures.In the Platinum era of the real estate industry,the traditional heavy asset operation model has gradually exposed various problems such as high financial risk,low business flexibility,falling profit margin,large capital possession and slow return.It is urgent to seek change and transformation.At present,when "Internet+" has become one of the main trends of the business strategy,Dalian Wanda Commercial Management Group Co.,Ltd.makes full use of Internet tools to help its light asset transformation,expand its business,realize business informationization,and effectively utilize Internet resources,strengthen business management and optimize enterprise products and services.This article takes Wanda Commercial Group’s light asset transformation case as the research object.Through the comparison of the financial indicators and operation conditions before and after the implementation of the "Internet+" light asset operation mode,this paper analyzes the advantages,paths,achievements and risks of the transformation of Wanda Commercial Group.Through the above research,we can see that its light asset operation has been effective.After the transformation of Wanda Commercial Group to light assets,both in terms of financial performance and business development direction have been optimized.In terms of financial performance,Wanda Commercial Group’s profitability,solvency and liquidity have improved.In terms of business development,Wanda has achieved its strategic objectives,expanded its market share and enhanced its ability to integrate resources.Through the analysis of the full text,we can conclude that the light asset operation mode based on "Internet+" is a feasible direction for the transformation of real estate enterprises.It is hoped that this study can provide a reference for real estate enterprises to carry out light asset transformation and successfully survive the winter of the industry.