Study On The Financial Problems Of The Success Or Failure Of IPO In G Catering Enterprise

This paper first summarizes the related concepts and processes of IPO and the development status of catering enterprises.China's catering industry has developed rapidly and contributed a lot to economic growth.At the same time,the catering industry continues to innovate.With the innovative marketing model of Internet technology,the development of mass catering has become the main force.Under the optimistic situation of the development of catering enterprises,the listing of catering enterprises is not optimistic.There are only four catering companies in the domestic A-share market,and many catering companies apply for IPOs,but most of them ended in failure.IPO is one of the important ways of corporate finance,and it can also play a propaganda role and regulate corporate governance.However,in the past nine years,only one company in the catering industry has successfully passed the IPO audit.Therefore,studying the financial problems encountered in the company's IPO process has implications for other catering companies to be listed.The research object of this paper,G,is the only restaurant company that has been successfully listed in the past nine years.After a veto,it has applied again and successfully passed the meeting in 2017.The case is typical and time-sensitive.This article focuses on the analysis of G company IPO case by comparing Quanjude,Xiang Eqing and Jiu Maojiu.Taking financial issues as an entry point,through internal and external,quantitative and qualitative,from the aspects of profitability and sustainable profitability,use of funds,independence and related information disclosure,compare and analyze the key points of IPO success and failure,reflecting the current Some of the reasons why catering companies seek to integrate with the capital market but fail frequently and some of the key factors that catering companies can highlight.And from the case analysis,find out the key points that the auditing department pays special attention when reviewing the IPO of the catering enterprise,and put forward reasonable suggestions for the IPO of the catering enterprise to be listed,and improve the quality of the IPO preparation work of the catering enterprise to be listed.