Research On The Retail Competitiveness Of Anhui Province

As a trade and service industry related to national economy and people’s livelihood,retail trade has always been an important channel connecting producers and consumers,and is an important part of domestic circulation industry.In recent years,with the continuous progress of the economic level,the increasing consumer demand of residents has provided a great market for the development of retail industry.The retail industry has become the key industry to promote the regional economic growth.Anhui Province,as a big province in the central part of China,is located in the Yangtze economic belt.There is a big gap of the competitiveness level of retail trade between Anhui Jiangsu,Zhejiang,Shanghai and other cities.How to solve the problems in the development of retail trade at present?Anhui Province is an urgent task to complete.First of all,on the basis of the definition and theoretical overview of retail competitiveness,this paper expounds the formation mechanism of retail competitiveness,and lays a theoretical foundation for the construction of retail competitiveness evaluation system.Secondly,through quantitative research,using the factor analysis and the cluster analysis to establish the evaluation system of retail competitiveness in Anhui Province,and to evaluate the competitiveness score and compare the horizontal and vertical regional competitiveness.This paper analyzes the current situation and existing problems of retail trade in Anhui Province from the perspective of Yangtze River Economic Belt and Anhui Province.It is found that the competitiveness of the retail industry in Anhui Province is in the middle and lower reaches of the Yangtze River Economic Belt,and the retail industry development in the cities of Anhui Province is uneven.Finally,aiming at the problems existing in Anhui retail industry,this paper puts forward a series of policy suggestions,including promoting the scale of retail trade,promoting the construction of information technology,implementing the strategy of interactive differentiation development among regions,and improving the level of retail business.By doing so,we can promote the competitiveness of Anhui Province retail industry and the steady development of retail industry.