Research On Urban Brand Construction Under Regional Brand Association

With the rapid development of urbanization,competition between cities has intensified.Shaping city brands has become an important factor in achieving sustainable development in cities.It is also a major trend in the rapid development of cities.The study found that the city's brand composition is complex.Among them,regional brand association is an important part of the city brand.It uses the literature research method and the inductive deduction method in this paper with starting from the regional brand association is the derivative of the brand.It is discussed that it consists of four types: joint type,combined type,regional type and integrated type which is a new form of brand development today.It proposed the synergy and force effect produced by the joint force of regional brand association.It can promote the cohesion of the industry and resist risks internally.The outside world can work together to promote its own development.Established a relationship structure between regional brand association and urban brand isomorphism and mutual transformation.The relationship between mutual transformation is the maximization of regional brand association which is the city brand.Its isomorphic relationship is that the recognition bodies of the two brands are jointly established on the cultural,image,economic,geographical,human,industrial,and policy identification bodies.It highlights the research subject of regional brand association and urban brand construction.Finally,this article takes XCMG and Xuzhou as examples by using the Illustrative Method and the Comparative Research Method.The arguments were verified and interpreted,and the data was analyzed and processed.The relationship logic construction of the two is carried out,and the law of its own evolution and development is presented.In general,this article applies regional brands to the construction system of urban brands,which tries to explore new frameworks and methods for theoretical research paths.A new perspective is drawn on the study of urban brand building.