The Study On Tourism Experience Quality Of Daming Palace National Archaeological Site Park From The Perspective Of Cultural Confidence

Since the sixth Plenary session of the 18 th CPC National Congress,the political height of cultural self-confidence has been continuously raised,and cultural prosperity is an important condition to support the country,national prosperity and cultural prosperity.As the material carrier of the historical process,the National Archaeological site Park is an important public space to display,spread historical culture,establish national pride and form the confidence of the whole culture.It is responsible for enhancing national cultural identity and providing highquality historical experience.This study is helpful to enrich the related theories of heritage protection and heritage tourism in China and deepen the research of identity in the field of tourism,so as to make the development of tourism experience and identity theory more diversified.At the same time,find out the difference of actual tourism experience quality,and find the optimal route of tourism experience,which can be used for reference for the future development of tourist destination.In this study,Daming Palace National Archaeological site Park as the study area,on the basis of the theory of fluency and social psychology identity theory,we construct two dimensions of tourism experience quality evaluation scale including emotional experience and cultural identity experience.Through descriptive statistical analysis and cluster analysis to understand the actual quality of tourism experience,using ANOVA and factor analysis to identify the factors affecting the quality from the two aspects of tourism subject and object as well as the influence mechanism.Based on the results of the analysis,suggestions for improvement are put forward.The conclusions are as follows:(1)The quality of tourist experience in Daming Palace National Archaeological site Park is in good condition,but the level of emotional experience in tourism is obviously lower than that of cultural identity.(2)According to the quality of tourist experience,the types of tourists are divided into three groups: high,middle and low.Although the high-quality group of tourism experience accounts for the largest proportion,the middle-quality group still occupies a large proportion,and the relative score of the group is lower than the average level of tourists.(3)Age,occupation and income have significant difference in emotional experience and cultural identity experience,gender factor has significant difference in cultural identity experience,and education level has obvious effect on emotional experience;There are differences in the quality of tourism experience in terms of tourism purpose,understanding degree,travel mode,length of stay,length of traffic,explanation in the garden and frequency of going abroad.In view of the tourism activities in the tourist destination image perception factors,the historical culture of the site has different influences on the emotional experience and the cultural identity experience.(4)In order to further improve the tourist experience,we can expand the supply of heritage attractions,promote the revitalization of heritage,improve the supporting environment humanized,innovate the interpretation system,and strengthen multi-channel publicity and multi-directional cooperation.