Research Of Operation Efficiency Of Retail Listed Companies In China

The retail industry has a long history.It is an intermediate link between producers and consumers and plays a major role in the circulation system.In recent years,with the changes in people's lives and production methods,the retail industry is gradually changing,constantly breaking through innovation and developing rapidly.With,the prevalence.of"Intenet+",new retail models represented by new retail and unmanned stores continue to emerge.China's retail enterprises are facing huge challenges and are beginning to gradually transform and upgrade.The operating efficiency of retail enterprises is to judge the transformation of retail enterprises.A reliable basis for success.In order to achieve this breakthrough,the reform of the retail industry must start from the pursuit of low-level single-store copying of different regional scales to the future emphasis on quality improvement of quality.In this context,research on the operational efficiency of retail listed companies is very important.The evaluation of the operating efficiency of China's retail listed companies can not only help China's retail listed companies to find problems in the business process in a timely manner,improve operational efficiency,but also adjust the resource utilization rate of retail enterprises,improve business conditions,and then promote the transformation and upgrading of retail enterprises.Fully drive the development of China's retail industry.On the basis of literature review,this paper first selects current assets,fixed assets and operating costs as input indicators,selects main business income and operating profit as output indicators,and uses DEA model to develop rapid economic development of 30 retail listed companies in 2017.The co:mprehensive efficiency,pure technical efficiency and scale efficiency of the three phases of the economic downturn in 2014,the economic downturn in,2017 and the new normal in economic development in 2017 were measured,and the comprehensive efficiency,pure technical efficiency and scale effic.iency of different retail listed comnanies were measured Secondly the Malmauist index analysis is used to analyze the total factor productivity of 30 retail listed companies from 2012 to 2017,and to measure the changes in total factor productivity of different formats in the retail industry from 2012 to 2017.The DEA efficiency measure shows that the e-commerce operation efficiency is outstanding,and the department store format accounts for a major proportion in the retail format,but its efficiency advantage is not obvious.Overall,the operating efficiency of retail listed companies still has room for improvement.Finally,this paper takes into account the factors of economic development level from the macro and micro perspectives,comprehensively examines the factors affecting the operating efficiency of retail listed companies,and uses the Tobit panel regression model to analyze the influencing factors of the operating efficiency of retail listed companies,and put forward effective suggestions.Improve the development of retail enterprises.The empirical results of Tobit regression model show that the regression coefficient of economic development level,company size and inventory turnover rate is negative,that is,negative correlation;the regression coefficient of return on net assets is positive,that is,positive correlation;inventory turnover rate and the largest shareholder There is no correlation between the share ratio and operating efficiency.