Research On EVA Performance Evaluation And Influencing Factors Of Listed Internet Companies In China

In the twenty-first Century,people entered the Internet information age,people's life and work can not be separated from the Internet."Internet +" various traditional economic life models have become popular words,with a large number of Internet companies growing up like mushrooms,developing digital economy and promoting the Internet Enterprise development has become a very important topic in social research.The Internet economy is a new industry,the Internet enterprise can correctly recognize its own development,the objective and effective evaluation of the performance of the enterprise can be more effective to improve the degree of enterprise cognition.At the end of twentieth Century,our country introduced the EVA performance evaluation method,and the difference between the enterprise tradition and the profit as the performance evaluation method is that the EVA evaluation method includes all the capital owned by the enterprise within the scope of performance evaluation.This evaluation method aims at maximizing the profits of enterprises and maximizing the interests of shareholders.Since the Internet enterprises in our country are more inclined to the equity financing model and put most of the funds into the R & D,this paper mainly applies the EVA performance evaluation method to analyze the development level of the listed Internet enterprises in our country,and makes an empirical analysis on the factors affecting the performance of this part of the enterprises,with the aim of our country.Through the application of EVA performance evaluation method,the listed Internet enterprises provide more comprehensive evaluation of the development level of the enterprise,and provide more objective theoretical support for the development of the Internet enterprises in China.The object of this study is to select the Internet companies listed in Shanghai and Shenzhen for 2013-2017 years,to evaluate the performance of the listed Internet companies through EVA.On the basis of the evaluation basis,the factors that affect the development of Internet enterprises in China are summarized and the factors influencing the development of Internet enterprises in China are summarized.The factors that affect the performance of EVA are analyzed,and the relationship between the related factors and the performance of EVA is analyzed and summed up,so as to provide some useful strategies for how to improve the performance level of the Internet enterprises in China.Through theoretical basic research and performance empirical analysis,this paper concludes that: first,the results of EVA performance evaluation of listed Internet companies in China are not ideal relative to ROE,and the results of a large proportion of the listed Internet companies are not deducted from all the capital costs and are not representative.Two,the EVA performance evaluation results of Internet listed companies are closely related to the scale of enterprises,intangible assets,market level and senior managers' remuneration.There is a positive correlation between the intangible assets,the market level,the scale of the enterprise and the performance evaluation of EVA,and the remuneration of the senior managers has a significant negative correlation with the results of EVA performance evaluation;three,the Internet companies listed on the market can develop and expand the core technology of the enterprise Internet by increasing investment funds.The operation scale of the enterprise,further increase the market share,grasp the market development opportunity,through the evaluation results of EVA performance effect applied to the role of compensation in the incentive,improve the performance level of the enterprise from the multi dimension,and promote the greater development of the overall Internet enterprises in China.