Establishment And Management Of Small-Scale Private Enterprise Customer Value Assessment System

With the further development of social economy enterprises from extensive development has entered a stage of relying on scientific and meticulous management,how to get more business in more intense competition in the market,more effective,more loyalty and high customer satisfaction enterprise can fundamental survival.Especially small and medium private enterprises,in the case of design development and financial strength,it can not compete with large enterprises,to seize the customer,stable customers,improve customer satisfaction,it can be set up using a key strategy.As introduced in this paper,the basic concept of customer value,based on customer value evaluation index analysis,for each indicator may affect the customer value analysis,to distinguish between the client's current value and potential value.Using the analytic hierarchy process(ahp)to customer value evaluation result output,building up customer value evaluation system.This article chose my inauguration in Nantong,explosion-proof device co.,LTD.,for example,to build the company's customer value evaluation system,so as to make the customer value evaluation more persuasive.Finally,analysis on the basis of customer value evaluation system how to carry out the customer value management,mainly involves are the core of customer and customer segmentation,and many other aspects of mining.Ultimate goal is to realize the maximization of customer value and customer marketing effect of optimization.The article is based on customer value research,to improve customer satisfaction,customer loyalty,achieve long-term economic benefits of enterprise and the enterprise core competitive power as the ultimate goal,the hope through to the customer value evaluation system,enhance the customer value,improve enterprise brand image.