A Study On The Influence Factors Of Customers' Choice And Intention For Dining-out In The Context Of Internet

Under the background of the new mobile Internet environment,customers and business contacts is no longer a simple face-to-face interaction.Applications such as Internet,smart phones,apps are changing people's daily consumption habits.They also affect people's consumption experience and selection.The major of existing literature studies focused on the traditional industries such as hotels,telecom,majored in the Moment of Truth of the service staff and customers directly.But seldom researchers focused on the interaction between the customers and the environment,and the intelligent interaction between the customers and the mobile Internet.And the research on social media contact under the background of mobile Internet is rare.So this article is expected to focus on the customer behavior under the new Mobile Internet,and hopes to draw the characteristics of the consumers,explores the relationship among the truth of moment in the restaurants,the customer perceived value and the behavioral intention.This article put the social media contact into the existing study model innovatively.Because of the diversity of dining,this article only focuses on customers' choice for dining-out,instead of take-out service of restaurants.Through the questionnaire survey in the restaurant and the structural equation model to verify conclusions,this article is expected to put forward some opinions and suggestions about the management of the catering enterprises.