Study On Barriers For Norwegian Firms To Enter China

Concerns about Norwegian firms poor presence in China and what barriers there are limiting them from expanding in to China has been expressed by the Commercial Consul at Innovation Norway,part of the Norwegian General Consulate.The aim of this research is to give an understanding to the barriers that influence and moderate Norwegian firms from expanding in to China.Due to the lack of previous research done on this topic,the initial part of this paper starts with an explorative study with the use of 4 in-depth interviews followed by descriptive research that is based on a survey conducted on Norwegian business professionals.The survey measures the Attitudes,Competence and Embodiment,also called the ACE-Model,within the Norwegian business professionals that acts as barriers to enter the Chinese market.Main findings show that there is a high level of risk-aversion,low level of competence about China and also shows a lack of awareness and openmindedness towards Chinese cultural traits in business amongst Norwegian business professionals,which act as barriers to enter the Chinese market.Findings also show a lack of entrepreneurial spirit amongst Norwegian business professionals.In addition,they find that their lack of “Guangxi” in China makes it difficult to enter into the Chinese market.In conclusion,Norwegian business professionals need to expand their horizons and be more open to how business is conducted in China.They also should attain more competence on the Chinese market before planning to expand.This research can provide managerial insights into the internal limitations of Norwegian business professionals that would act as barriers for Norwegian firms' entry into China.Norwegian firms that consider expanding into China should thoroughly prepare and learn about China's culture and market in order to achieve successful expansion into China.