Study On Influencing Factors Of Household Financial Asset Allocation In Shihezi City,Xinjiang

With the continuous development of economy,the growing capital markets,the financial product innovation,people income increases,people are satisfied with the food and clothing,on the basis of began to pursue household assets value,no longer satisfied with risk-free assets such as cash,savings,more exposed to other financial assets,risk is more and more the pursuit of the diversification of family financial asset allocation.The problem of household financial asset allocation has attracted the attention of many scholars.In the macro economy high speed development today,in order to optimize the distribution of family financial asset,optimize the structure of urban and rural household financial assets and studies the influence factors of family financial asset allocation is particularly important,in-depth study of family income,financial knowledge and risk preference on the configuration of the financial asset is the development of the financial products market in China is of great significance.In this article,through the design of the questionnaire and issuing of collecting data to understand the current situation of Shihezi city family financial asset allocation,based on the income,risk attitudes,financial knowledge,age,gender,marital status,number of homeowners,family population and education degree assignment,probit model and tobit model is used to find factors affecting on the configuration of the Shihezi city family financial assets,according to the empirical results,in-depth analysis of the important factors influencing the Shihezi city family financial asset allocation,from two aspects of influence degree and Angle analysis the important factors influencing the Shihezi city family financial asset allocation.Finally,the optimal scheme of the allocation of family financial assets is proposed,and the optimal scheme of the allocation of family financial assets is proposed according to the important factors by analyzing the influencing factors of the allocation of family financial assets in Xinjiang.Based on the above research,the following main conclusions are drawn in this paper :(1)Probit model is used to study the influencing factors of family financial asset allocation in Shihezi city,and the income level,risk attitude and financial knowledge of families in Shihezi city influence the possibility of families entering the stock market.However,the age,gender,marital status,number of houses,population and education degree of families in Shihezi have no significant influence on the possibility of families participating in the stock market.(2)Tobit model was used to study the influencing factors of the proportion of household risk financial assets in Shihezi city,it is concluded that the income level of family,financial knowledge,risk attitude,level of education,family population,marital status and age have a significant impact on the proportion of family risk financial assets in Shihezi city,while the gender of family decision makers and real estate number of families do not affect the proportion of family risk financial assets in Shihezi city(3)Based on the in-depth analysis of the differences in the influences of income level,financial knowledge and risk attitude,it is concluded that,from the perspective of impact,the influences of income level,financial knowledge and risk attitude on the selection of financial assets of households in Shihezi are different.From the perspective of the degree of influence,income level has a higher impact than financial knowledge and risk attitude on the allocation of family financial assets in Shihezi city,while financial knowledge has a smaller impact than risk attitude on the allocation of family financial assets.(4)There is a significant correlation between income level,financial knowledge and risk attitude.