Research On Development Strategy Of Haerbin Langtuo Technology Development Co.Ltd.

Along with economic policy of China in the development of market,science and technology-based small and micro enterprises usher in unprecedented opportunities for development.The development strategy of enterprises plays an important role in technology-based small and micro enterprises in a fiercely competitive environment.Micro-enterprise can only be invincible in the strategic emerging industry market economic competition by carefully analyzing its own strategic development environment.This article first analyzes and comments on the purpose and significance of Harbin Langtuo Technology Development Co.,Ltd.(hereinafter referred to as Langtuo)strategic management research and the research status quo at home and abroad,and discusses the status quo of Langtuo's operation and strategic management and proposes that Longitudinal exists.problem.Secondly,it elaborates on how to use strategic analysis tools(PEST,Michael Porter's Five Forces Model),strategic selection tools(SWOT,Boston Matrix,internal factor evaluation,and external factor evaluation methods)for subsequent analysis and Research provides a theoretical basis.Once again,the external environment strategic analysis of Langtuo was based on the PEST theory from the political and legal environment,economic environment,social and cultural environment,and technology environment,based on the five-force model from the supplier's bargaining power,the buyer's bargaining power,the threat of potential entrants,the threat of alternatives,and competition among companies in the same industry,analyzed the external environment of Longitudinal.Based on the analysis of my own company,this paper presents the company's external opportunities and threats,internal advantages and disadvantages.Finally,the development strategy of Langtop was formulated.Based on the concept and theory of corporate strategy,applying kings of analysis tools,we determined the short-,medium-,and long-term strategic goals of Longitudinal,and presented the four strategic priorities of Longitudinal.Put forward five strategic measures to improve the structure of human resources,strengthen market development,increase investment in resources for R&D,improve the internal management of thecompany,and dock the capital market,so as to form a complete development strategy for the company.