| Comparability Occupies an important position in any accounting standards,which is conducive to the market health and resources configuration.With better comparability,users of accounting information can make more effective decisions.Although people understand the importance of comparability,they do not understand what the comparability is.In the worldwide,comparabilitye studies focus on the accounting standards Harmonization in different regions.This kind of research mainly explores the influence of different accounting standards and the research topic is relatively single.The discretion of accounting standards determines that using the same accounting standard does not guarantee complete comparability of financial information between enterprises.Executive is the main responsible person for applying and implementing comparability,but there is little research talking about this topic.Media is an important external supervision in corporate governance.But the research on the influence of media attention in financial reports is limited.And the influence of media on comparability is worth exploring.This paper uses A-share publicly traded companies data in China and CNKI Full-Text Database of Important Newspapers to study the influence of executive change and media attention on the comparability of financial reports through agency theory,signal theory and media governance theory.The results show that the change of top executives has a significant negative impact on the comparability of financial reports.The new executives change discretionary accruals for a fake performance growth,which reduces the comparability of financial reports.During this process,media attention plays a positive moderating role.The higher the media attention is,the less the negative influence of executive change will be.The media exposure effectively restrains the opportunism motivation of executives.Media attention has a significant positive impact on the comparability of financial reports.Listed companies with high media exposure have more standardized and prudent finance reports,which effectively improves the comparability.The results above all passed the robustness test.This study sorted out the existing quantitative research on comparability,enriched the research on the influencing factors of comparability,and verified the positive influence of media supervision on financial information.It provides a reference for the development of a complete system of comparability quantitative standards,provides theoretical support for the media supervision of comparability,and a reference for stabilizing financial report comparability in the change of top executives.That will improve the comparability of financial reports in diffierent industries and protect the interests of small and medium-sized investors. |