The Development Strategy Of Intelligent Parking Business Of Urumqi City Construction Investment(Group) Co.,Ltd.

With the vigorous development of high-tech industry,the construction speed of intelligent city and intelligent transportation system is faster and faster,and the coverage is wider and wider.The intelligent parking industry,as a new format formed in the era of “Internet+” has broad prospects.Urumqi City Construction Investment(Group)Co.,Ltd.is a state-owned capital investment and operation company authorized by the Urumqi Municipal People's Government.In 2015,the Municipal Committee and the Municipal Government decided to take over the management rights of public parking lots in our city by Urumqi City Construction Investment(Group)Co.,Ltd.In 2017,Urumqi City Construction Investment(Group)Co.,Ltd.summarized the parking operation and management situation,put forward the transformation of parking business in combination with the current environment,will carry out parking management with the concept of service,and plan future development with Internet thinking.With the rapid development of smart parking industry,under the double test of fierce external competition environment and bottleneck of internal operation,it has certain practical significance to take the smart parking business of Urumqi City Construction Investment(Group)Co.,Ltd.as the research object.In this paper,PEST model is used as a theoretical tool to comprehensively analyze the internal and external situation of Urumqi City Construction Investment(Group)Co.,Ltd.and to explore the factors affecting its development.At the same time,the SWOT matrix is also used to intuitively explain the current strengths and weaknesses of enterprises,the opportunities and threats they face,and to point out the way for their follow-up development.Combining with the vision and mission of the enterprise,this paper puts forward that Urumqi City Construction Investment(Group)Co.,Ltd.should adopt target centralization strategy and differentiation strategy in the development of intelligent parking business,and puts forward corresponding safeguard measures to ensure the full implementation of its strategy,such as: building and improving the intelligent parking platform system,cultivating operational and management advantages,etc.,to ensure that its profits can be fully realized.Now,and maximize their social contribution.