Research On The Impact Of Commodity Card Pop-up Timing On User Flow Experience In Tik Tok

In the internet industry,short video applications are gaining momentum.While native advertising is the most frequent form of the commercial realization of advertising,how to improve the performance of native advertising has gained great concern from marketers.This thesis emphasizes on the commodity cards,which is a brand-new form of native adverting.Through examining the pop-up times of commodity cards,this paper examines how different pop-up timing affect the flow experience of users and thus affect advertising attitudes.This paper develops theoretical hypothesis based on previous studies on native advertising and flow experience,and discusses the impact of the commodity card pop-up time on the user's flow experience through the scenario experiment.Specifically,this paper mainly analyzes different effect of the commodity card pop-up time on user's flow experience against user loyalty in different levels and the effect of flow experience on user's advertising attitude.Our research result shows that,for low loyalty users,the flow experience level brought by the pop-up product card is the highest at the later time,which will in turn lead to better advertising attitude;however,for high loyalty users,the intermediate time effect is the best.Subsequently,in order to achieve better advertising effect,our result suggests that companies need to specify corresponding advertising strategies according to different users.Adding to this,our result also finds that the best advertising effect generally occurs in high loyalty users,subsequently,marketers should pay attention to high level loyalty users.