| In recent years,with the development of Internet technology and its business model,Internet companies have been deepening in all walks of life and fast on the listing,merger,restructuring and other economic activities,but these economic activities cannot leave the reliability assessment of enterprise value,therefore how to Internet enterprises to carry out a precise and credible evaluation is becoming a hot spot of attention.Although the income method is widely used in the domestic market,Internet enterprises have their own characteristics.The inertia selection of traditional evaluation methods or the reference of evaluation theories cannot meet the requirements of the real market on the value evaluation of Internet enterprises.Therefore,the value composition structure of this kind of enterprise should be specifically analyzed to find out the suitable value assessment method for this kind of enterprise.Online game enterprises have become the best in the Internet industry.This paper takes B online game enterprises as the research object,and constructs the value evaluation model of B online game enterprises through detailed analysis of the value evaluation theory and empirical analysis of cases.This paper Second traditional value evaluation model,from the perspective of online game enterprises to analyze their respective advantages and disadvantages,give prominence to the cash flow method in the research on the enterprise value of advantages,and disadvantages of the method make up for the introduction of option pricing model,and discusses the feasibility of this theory,trying to build for the combination of B online game enterprise value appraisal method,in order to achieve the traditional evaluation method of ascension.Aiming at characteristics of an enterprise of high risk,high income,in combination with the reality,to join the concept of real options to evaluate,the B online game enterprises existing assets and potential value of the two respectively using the discount cash flow method and the combination of the real options method to calculate,sum sum to determine the real value of the online game enterprises B.At last,through the comparative analysis of the single traditional evaluation method and the evaluation results under this method,the relevant conclusions are drawn and the relevant Suggestions for value evaluation are put forward.This paper does not stick to the selection of traditional evaluation methods,and at the same time jumps out of the selection framework of mature enterprises,to the development of online game enterprises as the goal,the research content and case selection of innovation. |
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