Research On The Marketing Strategy Of Changyin Consumer Finance Company

This paper takes Changyin Consumer Finance Company as the research object,takes consumer credit products as the research,and conducts in-depth and detailed discussion on its marketing strategy.It uses SWOT analysis method to carry out research work,and finally puts forward the enterprise-oriented business with the status quo of Changyin financial consumer business.Marketing strategy recommendations.With the "Internet +" deeply rooted in the hearts of the people,the financial industry,especially in the consumer finance field,has become the trend of the times.The series of technology dividends formed by the continuous iteration of Internet technologies such as big data and cloud computing have continuously deepened and upgraded consumer financial products.Provide a good technical environment.From the beginning of its establishment,Changyin Consumer Finance has determined the development model combining online and offline.This paper is based on the characteristics of the business development model of the research object,from target customers,product attributes,risk control,cost,product experience,marketing strategy.From the same angle,from the market positioning,market segmentation.Through the preparation of the status quo survey table,we conducted research on the products of Changyin Consumers,conducted data correlation,mining and analysis of the survey results,and understood the current status of the company's marketing strategy and analyzed the gap.From the perspectives of target customers,product attributes,risk control,cost,product experience,marketing strategy,etc.,carry out research on related issues,research on the company's current situation and the strengths and weaknesses,opportunities and threats in development.At the same time,it gives optimization suggestions and improvements to the marketing strategy of Changyin Consumer Finance Company's business status,and provides positive feedback to the company's product management promotion and marketing strategy.This is of great significance for the further development of the company's products and the further improvement of the company's business.