Research On The Green Finance Development Strategy Of ZX Bank Xi'an Branch

Sustainable development has become a world trend,correctly handle the relationship between the economic development with ecological environment protection,insist on green development,to speed up the construction of resource saving and environment-friendly society,promote the green development way and way of life,for pushing forward the construction of the beautiful China to realize sustainable development of the Chinese nation,has the very vital significance.As an important concept in the new era,green development will lead China's economic and social development.It will become the motive force of economic structure optimization and green finance development.At present,the development of green finance has become a common choice for the coordinated development of national economy,society and environmental protection,and green finance has become a national strategy.Commercial Banks will face great prospects in developing green finance.Under the influence of current interest rate liberalization,financial disintermediation and strict supervision,the development of green finance will help ease the operating pressure of traditional business and promote the bank management and process innovation.For the xi 'an branch of ZX bank,it is not only complying with the historical trend,complying with the requirements of national strategy,but also an inevitable choice to improve its good public image and realize the sustainable development of bank operation.Based on the green financial business as the research object,in combination with a variety of financial research,analyzes the green financial development present situation and existing problems,Use strategic analysis tools such as SWOT-PEST analysis,porter five analysis,Innovative ZX bank,xian branch raised green financial business strategy that it should adopt the development strategy of growth,make its differentiation market competitive advantage.Then,a series of new views on the development of green finance are proposed,including development idea,development goal,development principle,development direction and development strategy.Finally,it puts forward the safeguard measures of the green finance development strategy.