Research On The Factors Influencing Purchase Intention Of The Smart Home Products Using The Structural Equation Model

Since the beginning of China's new reform process,the living standards of national people have been gradually raised,and the requirements for the quality of life have also become higher and higher.The pace of smart home products has never stopped.Modern smart home products do not only satisfies the basic functions of living but also transform themselves from a relatively static state into an automated and intelligent one to help improving the quality of life of residents.In this paper,the smart home industry chain is divided into three parts: upstream industrial chain,midstream industrial chain and downstream industrial chain.Based on the background of the Internet and Internet of things,we select the smart home items in the downstream of the industry chain that have the most contact with consumers.According to the consumers' willingness to purchase the smart home items.This article believes that smart home single product is the basic unit of smart home platform.In the current stage of view,from the independent smart home products to smart home subsystems,and then to the overall system of the whole home smart home,the independent smart home products are built on the basis of smart home items.Research on the purchase intention of smart home items helps to promote the smart home consumption rationalization and virtuous circle.The research in this paper aims to reveal the key determinants of consumers' willingness to purchase smart home items.Therefore,this paper proposes a research model that combines six possible underlying user factors with a technology acceptance model.In order to make a more specific hypothesis on the factors influencing the purchase intention of smart home items,this paper firstly qualitatively analyzes the difference between smart home items and traditional home products,and also provides a realistic basis for subsequent research and analysis.Then we use the perceived value as the intermediary and provide the theoretical basis for the hypothesis by discussing the relationship between the perceived value and the desire to use the attitude.Then,based on the theory of technology acceptance and the theory of rational behavior,this paper proposes the original structure equation model of this paper.After the relationship between perceived value and the desired attitude is clarified,the factors influencing the attitude of using the perceived value theory Expansion.Then,based on the previous research on the difference between smart household items and traditional household products,three factors that affect the perceived usefulness and perceived ease of use of smart home items are proposed.The structural equation is expanded again to establish An Initial Structural Equation Model for the Study of Consumer Willingness to Buy a Single Product in Smart Home.In the form of questionnaire survey,the author collected valid data of 302 Chinese citizens mainly in Shanghai area and got the final structural equation model through data analysis and model revision.Finally,we get the conclusions as follows:Firstly,the perceived usefulness and perceived price of consumers for smart home items have the greatest impact on their purchasing intentions.Among them,not only does perceived usefulness has a direct impact on the purchase intention of smart home products,but also has a direct and positive impact on the consumer's attitude toward the smart home items,which indirectly affects purchase intention.Perceived price has a direct negative impact on its purchase intention.Secondly,the user's perceived controllability,perceived ease of use,perceived connectivity,perceived security are consumers' willingness to buy smart home items have an impact.Among them,perceived manageability,perceived connectivity and perceived ease of use have an indirect positive impact on their purchase intention.Perceived security has a significant indirect impact on their purchase intention.Thirdly,can not prove the value of perceived interest and perceived image on the consumer's willingness to buy smart home items have an impact.This current research can serve as a basis for future research,improving the smart home item technology in a home environment by considering the user experience.Finally,based on the conclusions of practical research and empirical analysis,this paper gives suggestions on how to increase consumers' willingness to buy smart home items from the two aspects of government guidance and enterprise orientation,and tries to find out how to help smart home items and even the whole market with more thriving approach to the proposal.