Nvestigation On That Market Share Expansion Strategy Of The YD Spot Electronic Trading Company

In recent years,with the change of people's production and life style,the traditional offline transaction mode has been unable to meet the needs of the people,how to form a new type of intelligent,convenient transaction mode has become the focus of attention of the people in the new period.China attaches great importance to the electronic trade in the development process,analysis of the online electronic transaction mode in accordance with the globalization of trade demand,combined with the domestic and foreign development condition and the situation of our country to develop a new e-commerce mode with Chinese sustainable development needs of the modern online trading cloud model.The model can start from the Internet large data analysis,electronic trading environment,market advantages,disadvantages,and from the letter In order to improve the quality and efficiency of online transactions,it has become the key to the economic development of our country in the new period.Especially in the global development of the deepening of the Internet era,electronic trading mode is not only limited to futures trading,but also paying more attention to the spot real time trade.In order to further enhance the spot electronic trading efficiency,and to promote the company fast reach spot electronic trade orders,the company must work to deepen the comprehensive marketing system.From the perspective of marketing for the enterprise,it is self-evident the importance is not the only factor in the success of an enterprise,is a key factor of the success of the enterprise.To adjust and change the marketing mode,to ensure that the spot electronic trading market marketing model can fully adapt to the Internet Environment,so that it can fundamentally To improve the electronic trading system,make it more adapted to the nature of the market,the background of the times and the consumer's concept of consumption.This paper summarizes the related research at home and abroad from four angles,introduces the concept and characteristics of spot electronic trading,expounds the difference between the spot electronic trading market and the traditional offline transaction mode,and summarizes the related theories of the strategic analysis.Through the analysis of the basic situation of YD company,the PEST model,Potter five force model and SWOT model are used to study the internal and external environment of the market share expansion of YD company,and the challenges facing the market share expansion of YD company are found.Based on the above challenges,the market share expansion strategy of YD company is formulated,and YD company will find the direction of market expansion and enhance the efficiency of market share expansion.It studies the competitive strategy in the spot electronic trading process of YD company,and provides some reference for the operation of China's bulk commodity electronic trading company.