Research On Marketing Strategy Of YD Company

Store operation is a multifaceted problem,its quality is also the focus of the chain industry,the distribution of the stores is numerous and the information process is complex,which makes the store management a tedious work.But at the same time,it is precisely because of these features that provide a basis for quantitative data management.A large number of mixed data provide conditions for the application of large data,cloud computing and business intelligence,and intelligent store management has become an effective means for the operation of the store.However,as the store management is a more subdivided area,the research is less,and the current research is mainly concentrated in several directions: first,the research in the direction of traditional management theory,such as the consideration of management system,the consideration of organizational structure and management principles;second,based on modern management methods Research,this kind of research focuses on the management methods such as quantitative method and chart method to solve the problem of store management in implementation.Third,the research on the direction of the design of intelligent store management system is mainly focused on the design and supporting of hardware and software;fourth,the related citations around the intelligent store management are open.The research of the exhibition.It can be seen that few literature on the application of store management and other market issues to answer,and the intelligent store management in the marketing field of the article more lack.There is no doubt that there is a lack of theoretical research guidance and suggestions for businesses that provide store management services.In this case,this article chooses YD company as an example and uses the related theories of marketing management to explore the market problems of the store management in theory,and improve the research blank in this field.YD company is an enterprise which provides the core business of the intelligent store management service.This article makes a sorting and analysis of the company's business situation,and makes a basic judgment on the status of YD company by using enterprise diagnosis related methods.On this basis,the PEST analysis method is used to analyze the external environment of the store management target market,and then the SWOT analysis method is used to carry on the comprehensive analysis to the depth analysis of all aspects of the YD company.Then from the analysis,combined with the new idea of creating the store management of the company,we have been providing the most excellent chain enterprises with the most excellent intelligent store solutions,from four aspects of product,price,channel and promotion,and implement effective product positioning,service promotion,channel and promotion and other related camps.Marketing strategy.The results provide some market conclusions and suggestions for YD companies and other companies that provide store management services,and contribute to the marketing direction of the store management,filling the gap in the research field.