| With the continuous growth of the scale of the securities market and the gradual improvement of the market mechanism,people's investment ideas are becoming more and more mature and rational,and they are more inclined to carry out a thorough analysis and research on the intrinsic value of the listed companies themselves,and then to find out the investment value of the company,in order to obtain a more long-term and stable return on investment.the pursuit of the market's idea of the value of this kind of investment,driven by the money-making effect in 2017,has been racing to follow.In2018,the concept of stock-value investment is more popular than ever before,through the continuous deduction of the market,It is almost the benchmark of the investment concept in the capital market,and many investors become loyal advocates.In this background,the author observes that the stock trend of the capital market has found that the financial unit,which is one of the main forces of the market leader,is outstanding,especially the bank shares and the insurance shares,and is of great concern to the market.As one of the core power of the financial industry,the securities company is affected by the environment of the industry.The overall performance of the securities company is less than that of the financial industry.In 2017-2018,the stock market is relatively weak and couldn't meet the expectations of the investors,and the investment value of the stock is also subject to the market dispute.Therefore,on the basis of the investment concept,the thought and the market background of the stock value investment,this paper tries to find a securities company that is in good condition,to study the intrinsic value of the company and to explore the investment value of the company's shares.After a series of screening comparison,the paper selects a small and medium-sized securities trader with geographical representation--CHINA DRAGON Securities Co.,Ltd.(referred to as the "CHINA DRAGON Securities")as the research object.The company is in the northwest of the economy,and is based on Lanzhou as the base.The branch mapsto other important parts of the country and has its own operating characteristics.in that analysis of the investment value of the company,this article,based on the theoretical thought of the frontier and the classical value investment,from the research and analysis of the intrinsic value of the company itself,through the influence of the internal value of the decision company and the influence on the stock price,such as the macro-economy and the industry factor,The company's operating conditions are analyzed,compared and discussed.Combined with the financial analysis method,a series of financial indicators that meet the company's condition are selected for further analysis,and the company is evaluated and priced by the valuation model,and the intrinsic value of the company is estimated accordingly.Then,the investment value of the company's shares is further excavated,and the results are analyzed and evaluated,and the conclusions of this paper are drawn.Finally,the positive and practical significance of the conclusion has been summarized and described. |
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