Research On Competitive Strategy Of IoT Business In Shenzhen Unicom Company

In recent years,the Internet of Things(IoT)is another emerging technology that will bring about changes in people's daily lives,following mobile payments and the Internet."The Thirteen-Five IoT Development Plan",released by the Ministry of Industry and Information technology,states: "Promote the wide application of new technologies,such as the Internet of things and big data,and foster and strengthen new kinetic energy as a national strategy." The level of development in the field of IoT in China has moved from the initial concept stage to various application fields,and the technology and applications in some fields have reached or even exceeded the international advanced level.The performance of the three domestic operators in the IoT market has its own advantages,China Mobile is in the monopoly position of the market share.The new market in 2018,China Unicom accounted for 15%,only on the edge of the death line,and China Mobile accounted for more than 70% of the market share.In this context,China Unicom headquarters developed a "Platform + Ecology" competition strategy.That Shenzhen Unicom as a leader in the forefront of China's reform of the communications industry,under the guidance of the headquarters competitive strategy,under the dual pressures of both the market and profit,to adopt what kind of competitive strategy to deal with corresponding pressure,to be in the leading position of market competition is an important issue of the company at present.In this paper,Shenzhen Unicom as the research object,first of all,through the development of Shenzhen Unicom,organizational structure,business segment composition,Shenzhen Unicom's external(PEST),internal environment(resources and business capacity)and other perspectives,to analyze the environmental situation of Shenzhen Unicom and the adverse situation in the competition.Then,using the interview method,through the advantage evaluation theory of business competitiveness,the problems encountered in Shenzhen Unicom competition are analyzed concretely.Finally,according to the competitive strategy theory and value chain analysis and other tools,for Shenzhen Unicom to formulate a specific competitive strategy,that is,under the guidance of the Headquarters "Platform + Ecology" differentiated competition strategy,put forward that Shenzhen Unicom IoT business competition should focus on video surveillance,car networking,intelligent wear,NB-IOT four business directions,to provide connectivity services,one-stop solution for platform services,operational services,and integration services.In addition,according to the principle of moderate and reasonable,unified leadership and change,the action plan and key nodes developed for Shenzhen Unicom are put forward,and the implementation safeguard measures to enhance the innovation atmosphere,process control and correction,guard against their own risks,and establish the change mechanism are proposed in four aspects.Shenzhen Unicom's IoT business environment,pattern and development trend,have the general characteristics of new business in the communications and internet industry,therefore,the Shenzhen Unicom IoT business competitive strategy proposed in this paper,its analysis of problems and solving the problem of ideas and methods for the same industry also has important reference significance.