Payment System Innovation In China:How Innovative Payment Can Motivate Customers

The innovation of the technology creates an opportunity to increase business transaction and also created a new way to perform business through different payment methods essentially online.Our research topic aims generally to analyze the influence of the e-payment innovation in the consumer's consumption habits.In other word,we want to know if the innovative payment system increase or not the consumer consumptions especially in China where the market size is huge and highly competitive.We decide to analyze the current situation in the Chinese retail system market by firstly,identify all the retail payment system providers and his functioning in China.We identified all the services provided by the third-party payment companies and the payment instrument available in the Chinese market.A deep and extensive review of the previous researches in this field and all the articles we found gave us a strong base and guide us in this research.We analyzed the characteristics of the different e-payments program and we use different literature review like the Theory of Acceptance model and the Theory of reasoned action to analyze deeply the different factors that can influence generally consumer to use an E-payment program.The TAM model helped us to understand the importance of the usefulness and the ease of use of a program when a customer decides to use an EPS while the TRA models helped us to understand that importance of the consumer perception through the risk,the security and convenience,the flexibility,his behavior and all the external factors like the gender,the educational background when a consumer decide to use a specific e-payment system.We drawn a survey questionnaire related to both theories in order to verify our assumptions.The results of this analysis show us that the decision of using a specific program to purchase is influencing by different factor involving directly the ease of use of the program and the perceived usefulness and indirectly the factor involving his perception and all hid concern while using the program.