Analysis Of Manufacturing Enterprises’ Product Green Degree Decision-Making Behavior And Its Evolution Based On Computational Experiment Method

The product green degree decision-making behavior is an important means for enterprises to obtain differentiated competitive advantages,and it is also the key point for enterprises to fulfill their social responsibilities.As some enterprises have taken the initiative to adopt green degree decision-making of products,the competition performance of products with different green degrees shows different emerging characteristics,and the product degree decision-making behavior is also driven by consumers’ purchase demand.On the one hand,the purchasing power attributes of consumers are often the primary factors in their own purchasing demands.On the other hand,the interaction characteristics of consumers are often the important factors influencing the purchase demand of different consumers under the interaction.Therefore,based on multi-dimensional performance indicators,this paper studies the evolutionary trend of product green degree decision-making of enterprises and the emergencing characteristics of competitive performance of products with different green degrees under the influence of consumer purchasing power attributes and interaction characteristics,providing some reference suggestions for the formulation of product green degree decision of enterprises.Accordingly,the main conclusions of this paper are as follows.(1)Through imitation and learning among enterprises,the product green degree emerges showing a “convergence” effect,while it emerges showing a “stability” effect through referring to historical experience.Also,the average green degree of products supplied by enterprises are higher than that of products purchased by consumers,but this gradually gets corrected through the competition.In addition,the green supply of enterprises is generally higher than the green demand of consumers,but this gradually gets corrected through the competition.(2)The enhancement of consumer purchasing power attributes has a positive impact on the product green degree decision-making of enterprises,while it has a differential impact on the evolution of supply-demand matching degree of product green degree.The product green degree of the same type of enterprise,the green supply of enterprises and the green demand of consumers increase with the mean value,variance and growth rate of the consumers’ purchasing power,while the matching degree between supply and demand of product green degree is higher when the the mean value is higher,the variance is smaller,or the growth rate is lower.In addition,under the scenario of dynamic growth of consumers’ purchasing power,enterprises will "underestimate" the real green demand of consumers,while in other scenarios,the situations are poles apart.(3)The enhancement of consumers’ purchasing power attributes has a positive impact on the competitive performance of enterprises,whose product green degree are relative high,and has a different impact on the evolution of market concentration degree.The average sales volume and profit of enterprises with higher product green degree increase with the mean value,variance and growth rate of consumers’ purchasing power.With the increase of the mean value of purchasing power,the market concentration degree decreases;however,the market concentration degree tends to decrease first and then increases as the difference in purchasing power increases,while the the market concentration degree shows an upward trend as the growth rate of purchasing power increases.(4)Different consumer interaction characteristics have different effects on the product green degree decision-making of enterprises and the supply-demand matching degree of product green degree.On the perspective of product green degree of enterprises,when the number of neighbor nodes increases,the product green degree of enterprises increases slightly;when the rewiring probability increases,the change range of the product green degree of enterprises is relative small;when the strength of herding mentality increases,the product green degree of all kinds of enterprises decreases,and the decrease range increases with the strength of herding mentality.On the perspective of supply-demand matching degree of product green degree,consumer interaction characteristics have a significant impact on the enterprises’ product green supply and the consumers’ green demand,and the change range of the consumers’ green demand is smaller than that of products supplied by enterprises,while the the supply-demand matching degree of product green degree is basically unchanged.When the number of neighbor nodes increases,these two indicators increase greatly,but the increase range of both decreases with the increase of the number of neighbor nodes;when the rewiring probability increases,these two indicators increase,but when the node rewiring probability reaches a higher level,these two indicators decrease;when the strength of herding mentality increases,these two indicators decrease,and the decrease range of them increase with the herding mentality strength,and these two indicators quickly entere the steady state when the herding strength reaches a higher level.(5)Different consumer interaction characteristics have different effects on the competitive performance of enterprises and the market concentration degree.When the number of neighbor nodes increases,the sales volume and profit of enterprises with lower product green degree decreases,while the market concentration increases;when the node rewiring probability increases,the competitive performance of enterprises and the market concentration degree keeps unchanged;when the strength of herding mentality increases,the sales and profit of enterprises whose product green degree are most matched with the average demand of consumers increase,the sales and profits of the other two types of enterprises have fallen sharply,while market concentration degree increases significantly.