| Service quality is widely considered to be a major factor in distinguishing between service products and building competitive advantage,and is an important core for the service industry.The primary function of a service-oriented organization is also the service.The main content of its evaluation is the evaluation of service quality.This paper evaluates the service quality of Hohhot Life Insurance Branch from the perspective of service targets through the investigation of the service targets of Hohhot Life Insurance Branch.The performance evaluation of law firms is a new concept.Life insurance measurement has an objective,fair and scientific survey scale.The level and performance of the branch business of Hohhot City has important theoretical significance and application value.Based on the SERVQUAL model,the service quality of Hohhot Life Insurance Branch was investigated and analyzed.Through the expectations and gaps of customers in different dimensions,the Hohhot Life Insurance Branch has more or less satisfied the needs of customers in all aspects.Apply the SERVQUAL model to the operability and practicality of life insurance companies and identify seven dimensions of service quality models: tangible,reliable,responsive,assured,caring,information and supervisory.For the service quality evaluation model of Hohhot Life Insurance Branch,if the characteristics of the evaluation object change,it is recommended to make appropriate modifications to the service quality evaluation model of Hohhot Life Insurance Branch.Finally,according to the SERVQUAL model,the life insurance Hohhot branch's services are improved,the overall quality of life improves the insurance salesman,the company's hardware facilities improve,the life insurance service efficiency is improved,and the customer service database,such as life insurance promotion Hohhot The branch was established. |
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