A Study On Financial Liquidity Of China Huishan Dairy Holdings Company Limited

In the current era,new industries are emerging one after another,and enterprise renewals are fast.Under the background of mass entrepreneurship and innovation,the competition between enterprises has become increasingly fierce,which has forced companies to seize opportunities and seize the opportunities of capital.Some companies have expanded blindly,ignoring their financial liquidity.On the one hand,through the aura of listed companies,the funds are raised from the market to raise funds.On the other hand,the goal of large-scale and large-scale expansion of enterprises has caused the enterprises to invest too much money,resulting in insufficient financial liquidity of the enterprises,which ultimately makes it difficult to sustain and the stock price plummets.Even bankruptcy is suspended.In recent years,companies that have finally lost bankruptcy due to lack of financial liquidity have repeatedly reported,such as LeTV,which pursues diversified development,Wuxi Suntech,which cannot repay the bankruptcy and reorganization of maturing debts,and the deposits of users with broken funds are difficult to return.Share bicycle OFO and so on.Despite the existence of such negative teaching materials,many companies still do not pay enough attention to financial liquidity,and the risks arising from insufficient liquidity still threaten the development of enterprises and capital markets.This paper takes the financial liquidity of Huishan Dairy Company as the research object,evaluates the financial liquidity of Huishan Dairy through various financial indicators of Huishan Dairy,and analyzes the reasons for the lack of financial liquidity of Huishan Dairy.The negative case of the lack of financial liquidity of Shan Dai has raised the enlightenment of enterprises on the management of financial epidemic.This article aims to alert regulators and related companies through the lessons of Huishan Dairy's stock price plunging,and pay attention to the trade-off between strategy,financial liquidity and industrial environment,so as to avoid the recurrence of the tragedy of stock price plunging.It provides reference for other listed companies with financial liquidity problems.