Analysisa Of Bluefocus Continuous M&A Performance

With the rapid development and improvement of China's capital market,the number and amount of domestic M&A market transactions have reached record highs,and the enthusiasm of various enterprises to participate in M&A activities has never been higher.M&A has been affected by many enterprises due to its prominent promotion to enterprise development.Value and favor.Under such circumstances,the M&A behavior of listed companies in China has begun to show many new features.One of the more obvious phenomena is that the frequency of M&A transactions initiated by some listed companies has increased significantly,thus showing a certain continuity,Blue Focus It is a typical representative of such companies.This phenomenon of continuous mergers and acquisitions is a new trend of mergers and acquisitions in the current market environment,which cannot be explained by simply applying the existing merger and acquisition theory.In view of this,this paper chooses to analyze the performance of Blue Focus continuous merger in the form of case study,in order to be aware of this new phenomenon.This paper first introduces the research background,research purposes,research significance,literature review related to continuous mergers and acquisitions,and the innovation points of this paper.Secondly,it expounds the definition of the concept,the motivation of continuous merger and acquisition and the influencing factors of continuous M&A performance,and then introduces The Blue Focus continuous merger case content,the Blue Focus continuous merger financial performance and non-financial performance were thoroughly studied through the Blue Focus case analysis,the paper is inspired by the company can use continuous mergers and acquisitions to achieve the fly.The conclusion is as follows: This paper believes that the continuous acquisition of Blue Focus requires two levels of motivation based on expanding the scale of the enterprise,increasing the market share and enhancing the company's competitive advantage.From the perspective of the company's financial performance,the growth capability indicator has a short period in the initial stage of the merger.The improvement has been declining since 2014,and the ability of other aspects has declined to varying degrees.From the perspective of non-financial indicators,the company has not only taken the leading position in the industry through continuous mergers and acquisitions,but also expanded through multi-brand operations.The customer circle has improved customer satisfaction.The strategic goal of Vietnam's development,but the merger should be based on the promotion of competitiveness,can not blindly pursue the speed of expansion,but also focus on the integration after mergers and acquisitions and management of related risks.