| In our country,financial fraud incidents of enterprises have been emerging one after another.This paper selected the financial fraud incidents of jiuhao group as the object of case analysis,made a comprehensive and in-depth analysis of its financial fraud motivation from the perspective of GONE theory,and further proposed the preventive measures for financial fraud.This paper collected at home and abroad are reviewed about financial fraud motivation,means and measures to prevent the related literature,and then define the concept of financial fraud,this paper introduces the theory of asymmetric information about the financial fraud and GONE theory,which makes a detailed introduction of GONE theory,detailed introduces the Greed,Opportunity,Need and Exposure as the theoretical foundation of the whole paper.After introducing the basic situation of jiuhao group,this paper reviews the case process and event results of financial fraud carried out by jiuhao group for backdoor listing.This paper describes the financial fraud means implemented by jiuhao group,namely false increase of income,fictitious capital cycle,false increase of assets,concealment of liabilities,etc.On this basis,the author from the cause of the financial fraud greed,opportunity,need factors and exposure to deeply analyze the nine good group to implement the reason for fraud,mainly includes: the longing for money and interest,from internal and external opportunities for fraud,the strong demand for public finance,and compared to the potential benefits of low cost.Under the premise that the conditions of jiuhao group do not meet the standards,jiuhao group is willing to take risks and commit financial fraud due to a variety of reasons.In the end,it not only failed to get a backdoor listing,but also was severely punished by the CSRC.Finally,based on the analysis of the motivation of financial fraud in jiuhao group,this paper proposes several effective measures to prevent and control financial fraud based on the GONE theory with the idea of restraining the motivation.It mainly includes curbing the greedy psychology and strengthening the moral construction.Reduce internal and external opportunities for financial fraud;Abandon the bad demand,set up the sustainable development concept of the enterprise;Finally,we should increase the exposure opportunity and cost of financial fraud and increase the punishment for financial fraud. |