Research On MC Supply Chain Coordination Contract Considering Return Or Remanufacturing Under Risk Aversion

With the improvement of economic level,individualization has become the pursuit of more and more people.Because of the uniqueness of customized products,customized products in the past often can not have the value of recycling.However,with the development of e-commerce and the emergence of mass customization modular production,it is possible to return products and recycle them at will.Return and remanufacturing of mass customization products can not only improve customer satisfaction,but also reuse resources and reduce waste of resources.It not only meets the needs of customers,but also meets the national response to environmental protection,and also reduces the cost of enterprises.In summary,the supply chain research of mass customization products has important significance and research development prospects.For mass customization product supply chain research,there is a lack of research on risk aversion strategy and remanufacturing closed-loop supply chain.Therefore,this paper constructs a two-level supply chain,including upstream modular product producers(including the production of new products and remanufactured products)and downstream distributors(responsible for product sales and recycling).Match and realize Pareto improvement of supply chain.Research shows that mass customization is not only affected by the degree of modularization,but also related to the decision-making mode of supply chain.Finally,an example is given to further verify the accuracy of our assumption,to provide some suggestions and suggestions for the cooperation between enterprises of mass customization products,and to summarize the shortcomings of the research in this paper,and to prospect the future research direction.