Sure Enough, You Have An O2O Model E-commerce Platform

With the continuous improvement of people's living standards in Inner Mongolia and the improvement of health concept,the proportion of fresh fruit consumption in the total household expenditure is increasing.However,in recent years,due to the rising rent costs and wages in Inner Mongolia,fruit prices are becoming more and more expensive,hindering the enthusiasm of many potential consumers.At the same time,due to the impact of climate in Inner Mongolia,local fruits produced less varieties,the time to market concentrated in autumn,other seasonal fruit shortage,in addition,because of perishable fruit introduced from abroad,often be added too many additives to control the "bad fruit rate",resulting in low freshness of fruit,poor taste.Risk of potential harm to the human body.With the development of Internet technology and e-commerce industry,the author of this paper has established a fresh e-commerce platform based on the O2O ecommerce model by developing the "fresh fruit for you" e-commerce platform project,and established direct supply relations with orchards all over the country,using online platforms and offline entities such as communities,micro-malls,small programs,etc.Experience stores combine each other to provide consumers in Inner Mongolia with nationwide seasonal fruit quality,personality,thoughtful distribution services.In this paper,through the fruit market in Inner Mongolia project overview,market analysis,marketing strategy,operation and financial analysis,risk analysis concluded that you certainly have the feasibility of investment and operation of the O2O platform.