Analysis Of The Impact Of Internet Banking On The Personal Business Of Bank Of Communications

With the rapid development of Internet technology,"Internet plus" gradually penetrated into all areas of our lives,and are constantly changing our mode of life.For the traditional banking industry,the convenience,benefits and high returns of the Internet Finance attract a large number of bank customers,which has caused a strong impact on the development of commercial banks.Based on the analysis of the existing Internet finance,this paper further studies the impact of Internet banking on the personal financial business of Bank of communications.Through the analysis and research,it is found that its influence is mainly in the following four aspects: the individual deposit is diverted by the Internet financial institutions,the share of personal credit is encroached by P2 P net,the function of payment and settlement is marginalized and the space for financial development is compressed.In the process of analysis,this paper takes the case of the Bank of communications as an example,and studies the impact of Internet Finance on the size of the bank's deposit and loan with the aid of the structure vector autoregressive model,and explores the mutual influence of the bank by the impulse response analysis and the analysis of variance decomposition,and studies the Internet payment with the help of the sensitivity analysis method.The impact of the personal payment and settlement business of the Bank of communications,by assuming the rate of substitution of different payment and settlement business,to study the influence of Internet payment on the operating profit of the Bank of communications,and the quantitative analysis of the bank's financial customer data to study the shadow brought by the Internet finance to the small and medium customers of the traffic bank and the high-end customers.Ringing.The result shows that with the development of Internet finance,the personal business development of Bank of communications has been seriously challenged.The growth of the bank's personal deposit and loan scale has continued to decline;the individual payment and settlement business is being replaced by the Internet payment;the small and medium banking clients of the bank are gradually diverted by the Internet financial institutions.Finally,based on the results of case studies,this paper puts forward the Countermeasures of Bank of communications to deal with the impact of Internet finance.The core idea of these initiatives is to "cut" in the premise of optimizing the service model,which is combined with the Internet,big data technology to carry out the new Internet plus service;service mode,structure optimization model of exclusive service system;changing the product structure,the development of low cost products.