Research On Credit Evaluation Of Internet + Listed Companies

In recent years,the cases of loss of trust of listed companies published by CSRC have been increasing year by year,and the research on credit evaluation of listed companies has become a hot topic of theoretical research.With the rapid development of Internet technology,modern Internet technologies such as big data,cloud computing and Internet of things have flooded into people's vision.The release of the guidance opinions on actively promoting the action of "Internet plus" in July 2015 marks China's official entry into the era of Internet plus.As a national strategy,"Internet plus" has triggered social changes,formed new business models and brought new development opportunities and challenges to the market.In order to better adapt to market demand,many listed companies choose to introduce Internet + mode,combine it with traditional business mode,and seek new profit breakthrough.Due to the increasing number of Internet + listed companies,this paper limited the research object to Internet + listed companies,aiming at studying the credit evaluation of Internet + listed companies,hoping to provide reference for the external evaluation of the credit risk of Internet + listed companies.This paper systematically expounds the background and practical significance of the research on credit evaluation of Internet + listed companies,and summarizes the overall research methods and ideas.Through sorting out the research trends of credit evaluation at home and abroad,a large number of literature reviews were made.Combined with the theoretical overview related to the credit evaluation of Internet + listed companies,this paper summarizes the current problems faced by Internet + listed companies,and analyzes the causes one by one and puts forward the corresponding governance countermeasures.Then,starting from the cause of credit problems,13 financial indicators and 8 non-financial indicators were selected to construct the credit evaluation system of Internet + listed companies.Using factor analysis method from Internet + credit evaluation system of listed companies is the extraction of the seven common factor,represent the debt paying ability,profit ability,operation ability,development ability,the competence characteristics,Internet technology and the enterprise culture seven Angle,then through data analysis,it is concluded that the seven common factor score formula and credit evaluation model.Finally,two Internet + listed companies,smart agriculture and daling,are selected for case analysis.The results show that the credit evaluation model constructed in this paper has a good prediction effect on the credit status of China's Internet + listed companies.