The Financial Statements Of Sinolink Securitces Under Harvard Analysis

After nearly 30 years of development,China's securities industry has become the core strength of the financial market.At present,China's securities industry has ushered in the "registration system" brought by the "science and technology board",but it also faces the domestic financial market.Gradually open,all types of financial institutions will compete with brokers on various business fronts.Sinolink Securities is a small and medium-sized comprehensive securities company with a comprehensive ranking of 20 to 30 in Chengdu,Sichuan.The company has a complete financial license and has cooperation with many Internet giants,but it also has its own scale and strength.The problem of smal distribution of business outlets is unreasonable and less problematic.There are dozens of brokers like Sinolink Securities and weaker than Sinolink Securities.How can these brokerages be in the context of the opening up and constant transformation of the financial industry? Survival is a question worth studying.Before studying how to survive,you should first make a comprehensive diagnosis of yourself in order to develop a future development strategy.For researchers,starting with the company's financial statements is undoubtedly a good way.Systematic methods are used to evaluate the past and current operating conditions and financial situation of listed companies.This paper introduces the mature "Harvard Framework Analysis" theory to analyze the Sinolink Securities,and gives recommendations based on the analysis results.This paper begins with the traditional financial statement theory to explain the fixed defects of traditional financial statements,and finally introduces the Harvard framework analysis method.In the part of strategic analysis,we seek the development opportunities and threats of the securities industry through external environmental analysis,and find out the advantages and disadvantages of the development of Sinolink Securities through the analysis of the internal environment of the enterprise.In the two chapters of accounting analysis and financial analysis,some problems of Sinolink Securities,such as the excessive gross profit margin caused by excessive operating expenses,are obtained through traditional financial analysis methods.From the business point of view,the gross profit margin of the investment banking business of Sinolinkn Securities and the gross profit margin of the asset management business are lower than the other five brokers in comparison,which will not be conducive to competition between the two businesses and their peers.In addition,the per capita salary of Guojin Securities ranks high among the six brokers in comparison,while the per capita profit is ranked lower,which also reflects the problem that Sinolink Securities urgently needs to solve the problem of improving employee efficiency.At the same time,the negative cash flow caused by the fluctuation of the brokerage business income of Sinolink Securities has affected the growth ability of the company.Moreover,since the brokerage business income still accounts for a relatively important position in operating income,the fluctuation of brokerage business income will eventually affect the return on net assets.Finally,in the analysis of the prospects,the valuation of Sinolink Securities and suggestions for future development.