Research On The Evaluation Of Online Game Copyright Value And Its Application

Today,we are fully ushered in the Internet age,and the development of the Internet has matured.The online game industry is becoming more and more important in the market and has great potential in the future.The online game industry belongs to the digital content industry.The core of the industry is content products.Knowledge assets,especially content-based game copyright assets,are becoming more and more important as the game industry develops.In the era of pan-entertainment,games and literature,animation,music and other cultural and creative industries have achieved linkage and reverse output.The game industry chain has expanded and enriched,extending to the e-sports industry,the live broadcast industry and various derivatives markets.In the development of the industry chain,the flow of content is the core,the transfer of copyright is the essence,and the game copyright is in the head position in the game industry chain and the derivative chain.Although the importance of the copyright value of the game has become increasingly prominent,the lack of theoretical research on the copyright value of the game and the gap in the evaluation system have severely restricted the benign development of the online game industry.On the one hand,with the advent of online games,the copyright infringement of online games has occurred from time to time.In severe cases,it will dampen the development enthusiasm of online game producers,hinder the innovation of the online game industry;The lack of risk controllable and accurate prediction of relatively reasonable returns is not conducive to investor investment and game maker financing.Based on the above research background,this paper attempts to use the modified DEVA model method to evaluate the game copyright value,explore the value influencing factors of online game copyright,and illustrate the applicability of the model with the case.This paper first analyzes the development of the online game industry,and specifically analyzes the layout of the online game industry chain.The following factors affect the copyright value of online games and the evolution of value are based on this;then,the applicability analysis of the three methods of evaluation It is found that these three methods have their own limitations.By analyzing the characteristics of the online game industry and finding the core value of user value based on the value of the online game intellectual property combination,this paper attempts to evaluate the value of Internet enterprises.The DEVA model is modified to evaluate the copyright value of the game,and the appropriate method is used to correct the factors.Again,this article combines the caseto illustrate the applicability of the modified DEVA model.The article introduces the phenomenon-level mobile game "King of the King",analyzing its operating status,profit model and user indicators,using the modified DEVA model constructed in the previous article to evaluate the copyright value of the "Glory of the King" game products.Finally,the paper summarizes the full text and points out the flaws in this article.This paper constructs an evaluation model of the intellectual property portfolio value of the online game industry,focusing on the analysis of the game copyright connotation and value influencing factors,and using this evaluation model to evaluate the game copyright value.It is hoped that through the research and exploration of this paper,it can provide reference for the evaluation of game copyright value,provide reference for the improvement of evaluation method and the complete evaluation system,and lay a foundation for the good development of online game industry.