Countermeasure Research On The Development Of Asset Management Business Of City Commercial Banks Under The New Regulations Of Asset Management

With the rapid development of China's economy,the deepening reform of interest rate marketization and the growing awareness of residents' financial management,the asset management business has developed rapidly with its unique advantages such as light capital operation.Especially for the city commercial banks,the financing costs have been rising for a long time,and the interest on loans has been declining.In the past,the competition between banks that rely on the difference between deposit and loan profits has intensified.Therefore,the future development of asset management business will be to cope with the development of multi-level financial markets.Multi-type financial institutions compete,financial disinterediation challenges,and a strategic business that increases intermediate income while helping to transform operations.On April 27,2018,the People's Bank of China and a number of regulatory agencies officially issued the "Guiding Opinions on Regulating Asset Management Business of Financial Institutions",which means that the asset management business of the city commercial bank will gradually return to the origin of "customer wealth management".However,in this process,how to develop the asset management business according to its own development characteristics under the premise of strictly complying with the new regulations of asset management is still a subject worthy of study.Therefore,this paper will first analyze the development characteristics of city commercial banks from three aspects: scale,satisfaction and profitability.At the same time,it will be divided into two stages: before the new regulations(2014-2017)and after the new regulations,with corresponding time periods.The specific data respectively analyzes the development status of the asset management business of the city commercial bank.Secondly,it summarizes the new regulations of the asset management from the background,general ideas and corepoints.At the same time,it compares and analyzes the main contents before and after the new regulations,and analyzes the assets.The impact of the new regulations on the asset management business of the city commercial bank;again,taking the perspective of the specific process of the asset management business of the city commercial bank as the starting point,the paper analyzes the problems in the development of the asset management business of the city commercial bank from four aspects: product,investment,risk control and marketing.Finally,draw on the development experience of the Industrial Bank's asset management business,and combine the development characteristics of the city's own business,the comparative analysis of the main contents before and after the new regulations,and the impact of the new regulations on the asset management business of the city's commercial banks,and propose the asset management.The specific measures for the development of asset management business of the city commercial banks under the new regulations.