Research On Image Perception Of Tourism Destination In Luoyang City Based On Web Text

At present,tourism market has entered the image-driven stage,and the research on tourism destination image has become the focus of domestic scholars.More and more tourists convey their voices through the Internet and express their travel experience on tourism websites in the form of travelling notes and blog posts to others.These web texts have important research value,which truly reflect tourists'cognition and emotions to the tourism destinations,and provide a detailed database for the experts and scholars who study tourism destination image.Taking Luoyang,a popular tourism city,as an example,this paper discusses tourists'image perception of Luoyang as the tourism destination by sorting out and analyzing the travelling notes in the network,to obtain the positive and negative perception elements of tourists,improve the traditional research methods,compensate for the weakness of previous research on tourism destination image,discover the advantages and disadvantages of tourism development in Luoyang City,and provide reference for Luoyang tourism image positioning and tourism planning.For the subj ect of this study,the content of this paper is mainly carried out from the following three aspects:Firstly,the research adopts the methods of literature research and case study,based on extensively combing relevant domestic and foreign literature and deeply refining relevant concepts and theories,from the perspective of tourists and tourism official,the obtained web texts are used as the data source of this study,and the text content is preprocessed.Secondly,the specific research design is elaborated,including primary coding,establishment of analytical categories and reliability testing.Thirdly,it introduces the tourism development of Luoyang City and analyzes the basic characteristics of tourists in Luoyang.By means of ROST CM6.0,using the method of web text analysis,this paper probes into the perceived image of tourists and the projected image of tourism official in Luoyang City respectively through the combination of qualitative and quantitative research.By analyzing the cognitive image and emotional image of tourists in Luoyang City,two main conclusions are drawn:?Tourism resources are the most frequent category in the category of cognitive image analysis,among which tourists have the most profound perception of humanistic tourism resources.Tourists' overall impression on Luoyang is still dominated by "history" and,ancient capital".?Tourists' emotional evaluation of luoyang is mainly positive,and the feelings are strong;tourists also show a few negative emotions,mostly concentrated in the city's transportation,accommodation,recreation and infrastructure,but the reaction is not strong.In addition,by analyzing the propaganda texts of tourism official websites,this paper obtains the official projected image of Luoyang City,and deeply analyzes the difference between the proj ected image of tourism official and the perceived image of tourists,and draws the following conclusions:?The official proj ected image and the tourist's perceived image belong to the phenomenon of "identity" in the Luoyang City's famous scenic spots such as "Longmen Grottoes","Baiyun Mountain","Wangcheng Park" and in the impression of Luoyang City such as"history","culture","ancient capital".?There is a phenomenon of "misplacement" in the countries and government-guided tourism policies such as "Silk Road","Smart Tourism",and non-classic scenic spots such as "Chicken Crown Cave","Chongdu Ditch","Longyu Bay",which should be paid attention to.Based on the above conclusions,in order to enhance the tourist experience evaluation of Luoyang tourism and attract more tourists,this paper puts forward the following suggestions:promoting natural resources through diversified means;digging into the connotation of the landscape to improve the experience of tourists;improving urban tourism infrastructure;building imitation of Tang Dynasty residence and film and television base;protecting landscape relics and enhancing tourists' awareness of civilization;promoting the construction of Smart Tourism and building the tourism brand of "Silk Road";enhancing tourists' cognition of Luoyang as the leisure capital.