Research On The Development Strategy Of R Branch Of China Construction Bank

With the rapid development of China's economic level and deepening of interest rate liberalization,China's financial market is more and more open.In the competitive environment where many foreign-funded Banks with strong financial strength and rich experience enter the domestic market,and where there are numerous joint-stock Banks,small town Banks in the newly developing middle and famous Banks,the market share of state-owned commercial Banks continues to decline,and they cannot continue to enjoy the dividends brought by the system.Faced with such a fierce competitive environment,state-owned commercial Banks need to change the old business model,and actively carry out internal reform,so as to meet the increasingly diversified demands and challenges of the market.As the most basic unit of market service,the branches of Banks carry many specific functions and responsibilities.Therefore,it is of great significance to complete the transformation of these units and make more scientific use of network resources to further improve the overall business performance of Banks and stand out in the fierce market competition.This paper takes China construction bank,Hohhot R branch as the research object,the development strategy of related theory on the basis of strategic analysis tools,through the R branch development present situation,development environment and internal resources ability condition,analyze R branch faces the great historical opportunity and a threat,it has its own advantages and disadvantages,and then take the SWOT analysis method,obtained by service and marketing for thrust structures,open platform for customers build R branch co-prosperity financial ecosystem of intensive growth strategy and strategic priorities,and by setting the corresponding open marketing channels,build the talent system,such as implementing security measures,Ensure the smooth implementation of the development strategy of R sub-branch.Through the strategies and conclusions formed in this paper,it is expected to carry out the top-level strategic design for the survival and development of R sub-branch under the background of the current rapid economic development.At the same time,it is expected to play a certain reference significance for the future development of regional bank branches in China.