Analyze On The Demand For Farmers' Micro-Credit Of Rural Credit Cooperatives In Xianyou County, Fujian Province

The increase in farmers' income is inseparable from the support of policies and credit.With the support of national policy and the efforts of financial institutions,credit of agriculture,rural areas and farmers has grown steadily,but the total amount of credit input is relatively low,and the farmers' demand for micro-credit is insufficient.In order to explore the reasons,it is necessary to understand the characteristics of farmers' micro-credit demand and analyze the factors affecting the credit needs of farmers.This paper selects Xianyou County as the research area.Due to limited energy and funding,only two towns are selected as the survey objects.The purpose is to study the willingness of micro-credit demand of rural credit cooperatives in Xianyou County and its influencing factors.This will help Xianyou County Rural Credit Cooperative to better formulate corresponding financial services to help agriculture,rural areas and farmers,meet the needs of farmers for micro-credit,and increase farmers' income.This paper is based on the theory of financial exclusion,the theory of information asymmetry and credit rationing,and the literature review of micro-credit research at home and abroad.Combined with the development of Rural Credit Cooperatives in Xianyou Countyand the field survey questionnaire in Xianyou County,this paper describes and analyzes the current situation of farmers' demand for micro-credit and summarizes the characteristics of demand for farmers' micro-credit in Xianyou County.Then combining with previous studies on factors affecting demand for farmers' micro-credit,and considering the real situation of Xianyou County and limitations of field investigation,this paper summarized influencing factors as five categories,including household characteristics,family characteristics,social relations,farmers' perception of loans and distance,then make a single-factor descriptive statistical analysis.This paper uses the Binary Logistic model as the analysis tools to analyze the influencing factors of demand for farmers' micro-credit in Xianyou Rural Credit Cooperatives.By setting different dependent variables,the Binary Logistic model is divided into two situations.In the first the case,this paper analyzes the influencing factors of farmers' desire for formal lending;In the second case,this paper analyzes the influencing factors of demand for farmers' micro-credit in Rural Credit Cooperatives.Through empirical analysis,it is concluded that the age of head of household,education level,annual household income,the distance from home to rural credit cooperatives and the degree of difficulty in lending have a significant negative impact on the farmers' micro-credit in Rural Credit Cooperatives.Household debt has a significant positive impact onfarmers' micro-credit in Rural Credit Cooperatives.Finally,this paper summarizes the factors affecting the demand for farmers' micro-credit in Rural Credit Cooperatives and proposes countermeasures.First,accelerate the construction of “credit engineering”;second,develop a new generation of farmers as the main body of farmers' micro-credit;third,promote innovation in financial products and services;fourth,strengthen the promotion of micro-credit to create a good cognitive environment;fifth,accelerate the development of Internet finance.