The Coping Research On The Development Of Internet Finance On The Impact Of Traditional Bank Branches

As the further development of Internet technology of the financial industry and the rapid development of Internet financial enterprises,the biggest impact of the operation and development of traditional commercial banking,bank branch under the impact of the Internet financial also went in the way of change.Internet companies such as Ali,JingDong through years of accumulation,such as customer credit information,through the big data technology and chain blocks of mature technology to carry out the small loans business,finance and investment,etc.,hold the majority of clients,the traditional management mode and development mode of commercial Banks had a profound impact.Therefore,how to speed up the deep transformation of the traditional commercial bank management service mode,to deal with the Internet financial enterprises to encroach on market share and become the traditional commercial Banks how to further develop the key nodes.In this article,through exploring the development of the Internet financial business and trends,through the analysis of the present situation and the future of the Internet financial development in our country,the Internet financial related theory are introduced and the development background,this paper mainly reveal the specific situation of traditional commercial bank outlets,including business scale,type,subdivide customer groups,advantages and disadvantages of several aspects,such as marketing environment,and through the SWOT analysis,accurate positioning of the traditional commercial bank network marketing environment,analyzing the development of the bank branch,made the traditional bank branch how to use the Internet marketing planning of financial development.Then,from the aspects of business model,service mode and marketing channel transformation,it puts forward the feasible plan of traditional commercial bank branch transformation,and gives the innovative direction of marketing development.Beyond the banking industry complex internal competition,with the rapid development of Internet finance,traditional commercial bank outlets now facing increasing competition in the external situation,customer demand from simple or become more diversified,convenience and profit how to become a new generation of the broad needs of customers,for the change trend,the traditional commercial Banks must more accurately to grasp,not forced to shift,his way of management idea and development through innovation,between the financial business and the Internet technology to realize the depth of fusion,to provide customers better products and services,increase customer stickiness,Thus,the goal of transformation and development is realized.