Research On The Influence Of Online Review Based On ERP To Tourism Consumer Decision

The event-related potential(ERP)is a high-level functional potential of the brain extracted from the self-generated position(EEG).It is a special brain evoked potential,which is of great significance in biology and medicine and has wide use value.The evoked potential is also called evoked response.It refers to the stimulation of the human sensory,sensory or motor cortex and motor nerve.The excitement is transmitted to the central or peripheral along the corresponding neural pathway.In the process of conduction,the continuous combination is transmitted.The change in potential is the evoked potential.Event-related potential(ERP)as a special brain evoked potential in the field of cognitive neuroscience has become a frontier and hotspot in academia.Most domestic researchers have adopted the subject and event-related potential(ERP)technology in this field.In combination,exploratory has opened up new research perspectives and promoted the further development of China in the field of cognitive neuroscience.This paper applies EEG analysis method,from the impact of online product reviews on tourism consumer decision-making,it analyzes the EEG characteristics of tourism consumers when making product decisions,aiming at the planning and development of online travel products and enterprises.Accurately grasp the decision-making needs of tourism consumers in the Internet environment,do a good job in marketing,provide operational suggestions,and improve market competitiveness.Firstly,based on the overview of online product reviews and event-related potential(ERP)related research,it analyzes the research status at home and abroad and defines related concepts.On this basis,through the description of behavioral decision-making,tourism consumer behavior,Experimental psychology and other related theories involved in this paper provide a strong theoretical support for the research.Secondly,through the text mining technology(GooSeeker)to crawl the relevant online product reviews on the Tuniu tourism website,and use ROSTCM software to cluster the crawled comments,based on the theoretical basis of marketing three-point theory,formed Tourism consumers in the Internet environment make decisions aboutonline product reviews and propose assumptions about the impact of tourism consumer decision-making processes.Thirdly,based on a large number of literatures,this experiment was designed.The E2 components were selected as P2,N2,N400 and LPP EEG indicators to evaluate the basic indicators of tourism consumer decision-making.SPSS19.0 was used to test the ERP components of the subjects.The analysis of time dimension and spatial dimension,and using repeated analysis of variance to verify the theoretical hypothesis of online product reviews for tourism consumer decision-making.Finally,combined with the research results of previous studies,the experimental data were analyzed and discussed,and the influencing factors of online product reviews on tourism consumer decision-making were obtained.Combined with the three dimensions of online product reviews on tourism consumer decision-making,the proposed three-dimensional Advice on the operability of online travel product planning and development.