Research On Performance Evaluation Of Chinese Brand Cultivation Based On Five- Element Model

Brands,as a set of values that characterize corporate product attributes,corporate culture,nationalities,and national culture,place importance on building brands that are widely recognized,can spread,and promote corporate,national,and national cultures.They are important for the development of companies and countries.Brand cultivation is a necessary process to establish a brand and spread the influence of brand.However,if the brand cultivation is successful and what the effect of cultivating is,it needs to be evaluated.Through evaluation,we found out the specific problems in the process of brand cultivation and proposed countermeasures and suggestions for the problems.Based on this,the article proposes a five-factor model and evaluation method for the performance evaluation of Chinese brands,aiming to provide a theoretical reference for Chinese brands to cultivate performance evaluation.The article is divided into five parts.The first chapter describes the research background of the article and analyzes domestic and foreign researches on brand cultivation and brand performance.The second chapter briefly introduces the basic meaning of the brand and its characteristics.Secondly,it describes the connotation and characteristics of brand cultivation.Finally,it explains the meaning of brand cultivation and the five elements of brand cultivation.The third chapter briefly describes the principles of Chinese brand development performance evaluation,and analyzes the influencing factors of China’s brand cultivation performance,and establishes the index system and evaluation method of Chinese brand cultivation performance evaluation.The fourth chapter takes the case of four enterprises in the New Age Brand Power Project as samples,introduces the sample profiles,and evaluates the samples using the established evaluation methods.Finally,the evaluation results are obtained and discussed.The fifth chapter puts forward the insufficiency of the research of the article,and puts forward further prospects and assumptions for future research on the brand nurturing performance evaluation.The innovative research results obtained in the article are in the context of the “New Times Brand Power Project” and propose a Chinese brand cultivation performance evaluation index system and evaluation method based on the five-factor model.The purpose is to provide theoretical references and research for the cultivate performance evaluation Chinese brands.