Research On Financing Strategy Management Of Future Land Real Estate Listed Companies

As a leading industry of national economy,real estate industry has made great contribution to the development of our national economy.Real estate industry is a typical capital-intensive industry,sufficient capital is very important for the development of real estate enterprises.At present,most of the real estate enterprises in our country operate in the mode of "rolling development",the main source of funds is bank loans,and other financing methods such as listed financing,bond financing,trust financing,etc.,account for a very small proportion,and the financing pattern is relatively simple.It is vulnerable to macroeconomic policy and the economic environment.In addition,China has not yet established a stable,standardized real estate financing system,has not formed in line with our country.Situation,adapt to the development of market economy real estate development and consumption of the financing mechanism.How to solve the capital bottleneck of the development of real estate enterprises and establish a perfect real estate financing system and financing strategy has become an important subject facing and must be solved by real estate enterprises.This paper analyzes the new city real estate financing environment,including the external environment,the industry environment,the internal environment and the current situation of the financing strategy.In order to realize the sustainable development of the real estate in the new city,the advantages,disadvantages,opportunities and threats of the real estate financing of the new city are defined by using the SWOT analysis method,and the strategic goal and the financing strategy of the real estate financing of the new city are finally determined.Namely debt financing strategy and equity financing strategy.Then put forward the new city real estate financing strategy implementation suggestion,namely reasonable measurement company development speed,reasonable choice financing tool,reasonable choice investment project and carry on the fund forecast and implementation guarantee,that is to coordinate the reasonable proportion of debt.Strengthen credit management and establish a sound evaluation system of financing strategy.It can be seen from the research that the property financing ability of Newtown is strong,the industry is developing well,and it has obvious development advantage.However,the ratio of assets and liabilities of the real estate in the new city is relatively high,the ability to repay debt continues to decline,and the enterprises are greatly influenced by the national real estate regulation and control policy,which is extremely disadvantageous to the financing of the real estate in the new town.Therefore,the new city should take advantage of its own advantages,make use of external opportunities,continuously improve its own inferiority,reasonably avoid external risks,and adopt the financing strategy combining debt financing strategy with equity financing strategy.In order to ensure the smooth implementation of the financing strategy,the new city real estate should reasonably determine the speed of development of the company,reasonable choice of finance Capital tools,reasonable selection of investment projects and capital forecasting,at the same time,we should coordinate the reasonable proportion of debt,strengthen credit management and establish a sound evaluation system of financing strategy.Through the research of this paper,it has certain practical significance to improve the real estate financing ability and realize the sustainable development of the new city,and also has certain reference value to the development of other real estate enterprises in our country.