Research On Hainan Rubber Group's Overseas M&A Strategy

In recent years,due to the impact of the global natural rubber price downturn,Thailand,the Philippines,Indonesia and other major producers of natural rubber has established a rubber industry alliance,trying to grasp the intOemational natural rubber prices.China is the main consumer of natural rubber,in order to solve the shortage of natural rubber in China,to ensure the safety of the rubber industry,China's natural rubber enterprises since 2005 through direct investment,overseas mergers and acquisitions or cooperative management and other ways to enter the overseas market to invest in the rubber industry.Hainan Natural Rubber Industry Group Co.,Ltd.(Hainan Rubber Group)in rubber planting areas and natural rubber products processing has a leading domestic edge.As the largest producer of natural rabber in China,how to lay out and effectively implement the globalization strategy has become an important issue in the development of the industry.Based on industrial econonics,management theory and investment science,this paper analyzes the development strategy of Hainan rubber overseas mergers and acquisitions by combining normative research with empirical analysis,qualitative analysis and quantitative analysis.Firstly,it analyzes the opportunities and threats brought to enterprises by the external environment,as well as the macro-environment changes in the natural rubber industry.Through the Porter Five Forcemodel analysis of the company's own resource eonditions and competitive advantages,to explore the eore eompetitiveness of Hainan Rubber Group.Second,according to the development goals and mission of Hainan Rubber Group,to determine the strategic positioning of overseas mergers and acquisitions at all levels.Determine the choice of overseas merger and acquisition objectives,the choice of consultants and the design of the transaction method.On the basis of the research method of the event,the influence of Hainan Rubber's acquisition of Singapore R1 Company on the stock price fluctuation of listed companies is analyzed.From the financial point of view,the implementation effect of the merger is analyzed in terms of the profitability,solvency,operational ability and development ability of the parent company before and alfter the merger.Finally,on the basis of analyzing the shortcomings of the implementation of the merger strategy,the paper puts forward some suggestions for the effective implementation of the merger and acquisition strategy.