Research On The Optimization Of SD Postal Express Logistics Company's Competitive Strategy

The Postal industry is an important social utility in the country and a leading industry to promote the transformation of circulation mode and promote the upgrading of consumption.China Post Express Logistics mainly operates domestic express delivery,international express delivery,contract logistics and other services.Domestic and international express delivery services cover value-added services such as excellent,standard and economic time limit levels and collection of money.Contract logistics covers storage and trans1ortation.The entire process of supply chain.It has a world-renowned "EMS" Speedpost brand and a well-known "CNPL" logistics brand in China.In recent years,the application of Internet technology has made SD courier logistics face new opportunities and challenges under the new standards.At the same time,the express delivery industry in our country has developed rapidly,covering all the business of courier logistics,and occupies a strong dominant position in the current market competition.Market patterns have changed dramatically.SD courier logistics faces a serious threat in market competition.In the face of the huge changes in the market competition pattern,how to choose and formulate the correct competition strategy?The survival of SD is at stake.With the development of our country’s economy,express delivery industry also develops rapidly with the rise of e-commerce,which makes express delivery enterprises continue to increase.In the course of the rapid development of many express delivery enterprises under the increasing market demand,the competition pattern of domestic express delivery industry has gradually formed.SD courier logistics is facing more and more fierce market competition.In the face of such an environment,how to deal with competitors is an important problem facing the Postal express logistics.Therefore,the Postal Service needs to correctly position itself,clearly define its development goals and directions,combine the market environment and conduct research and analysis on its competitors,find its own body gap,formulate appropriate development strategies,enhance its competitiveness from our market,and seek a sustainable development path.This paper analyzes the competition strategy of SD courier from two levels of theory and practice.Through the research of existing problems,this paper provides some suggestions from scientific development mechanism,AI intelligent logistics development and strategic integration development.